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Activating New Yorkers curiosity with Hermes during Holiday season

Hermès
HermésBrand ActivationsLuxuryNew YorkUSA

The ultimate experiential Christmas campaign activation.

Petit h is a brand that embodies circularity and playful creativity. The sustainable luxury sub-brand of Hermès invites artisans and designers to create one-off pieces from Hermès offcuts. These unique circular product designs are displayed exclusively at Hermès’ boutique in Paris. Becoming a highly-coveted and highly-collectable collection, Hermès now wanted to expand petit h’s brand awareness and availability around the world.

Launching a global Christmas campaign activation design during the lucrative holiday season, we brought the magic of petit h to New York with a creative retail activation concept which began with an experiential marketing treasure hunt around the city and ended with a VIP brand experience event. Visitors to Hermès Flagship on Madison Avenue could experience our immersive ‘Holiday Factory’ pop-up activation, designed to transport them to the mystical creative world of petit h. In-store consumers could explore digital brand experiences and take part in creative retail workshops with famous artisans. Gift shopping, one-of-a-kind products that didn’t exist anywhere else in the world.

Our experiential Christmas campaign activation design garnered enviable media attention and online share of voice, catapulting their global brand awareness. Not only this, but our series of retail marketing pop-ups design around the city drove footfall and record single-day store sales of $1million at Hermès Flagship retail destination on Madison Avenue.

A surprising customer experience design: Our global retail design agency designed a magical advent calendar-inspired holiday pop-up experience in Hermès iconic Flagship on Madison Avenue.

Creatively activating consumer’s curiosity: The Christmas campaign activation design featured an abstract advent calendar which displayed petit h products as collectable works of art. Visitors could open and close doors to discover new designs.

Conde Nast Traveller

Experiential brand storytelling: An interactive workbench, handcrafted by petit h artists activated an animated film synchronised to musical sounds of the mystical ‘Holiday Factory’.
Imaginative brand experience design: An oversized flying teapot was suspended from the ceiling in-store. This anamorphic sculpture deconstructed before visitors eyes, creating a playful visual illusion.
Giftshop Selfies: A selfie station drove conversations across social media by generating petit h branded selfies and filters that visitors could share on their own channels or take home as a souvenir.
One-of-a-kind gift shop: Parisian artist Isabelle Leloup lead customisation workshops during the Christmas campaign activation, for visitors to craft their very own holiday ornament.
A city-wide campaign activation: A treasure hunt of brand experience designs extended the Christmas campaign activation design narrative across NYC, at the Hermès Parfumerie and Wall Street stores.

The holiday spirit takes over: Our experiential marketing activation design took over the ground floor of Hermès Madison Avenue, with a series of six kinetic window displays that reacted to passersby.

A Christmas fairy tale: Creative digital window displays brought unique illustrated content to life, that echoing the magic of Christmas films and traditions.

Luxury Christmas party vibes: To celebrate petit h’s launch onto the world stage; VIP customers, press, influencers & the artisans themselves were invited to a multisensory brand experience event.

“The collaboration revealed a thoughtful affirmation of brand values and retail capabilities.”

Cool Hunting

Talk to us about Christmas campaign activation design

If you are looking for an experiential marketing & activations design agency in London to lead your next brand campaign project, let’s talk. You can also check out other creative retail activation designs on our work page, or take a look at our Wonder blog for all the latest consumer insights and design inspiration.

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