We
Welcome to Checkland Kindleysides. We ignite consumer desire wherever people fall in love with brands. It’s what we’ve done best for over 45 years. Our holistic design approach to building brand connection, results in brand experiences that lead where others follow.
We unravel complexity and push the boundaries
Checkland Kindleysides. Think two. Two words. Two surnames. Founded in 1979 by two big thinkers, Jeff Kindleysides and David Checkland, our global retail design agency was powered by ambition, always looking for the new and to invent what’s next.
We’re no less ambitious today but we’ve grown and multiplied. We never lost the wonder to create, invent and be curious. And while the world of branding and global retail design continues to evolve, our name stuck. It became a part of all of us. And that’s ‘Kindley’ (as in friendly and likeable). A good reflection of our culture and people and how we like to work. In a rush? A lot of our clients, friends and peers just call us ‘CK.’
We BELIEVE in:
Brands in outer space. There was a time when you knew where to find consumers, they were where brands were, and those brands were anchored to their permanent retail spaces. One way in and one way out, orchestrated to protect brand equity and captivate the audience in isolation to the outside world. These contained inner spaces have now become borderless open vistas — it’s what we call the outer space.
Brands and consumers being part of each other’s world, free to create the next encounter and the next pioneering discovery, an exciting world in continual orbit. There are no rules, no limitations and anything is possible. Creative thinking is focused on the encounter, then the sense of place, be it physical, virtual, digital or tactile. Flexible, dynamic, stand in or stand out, blended or disruptive — it’s anything anywhere.
Creativity with no boundaries
No fixed way of doing things. Our creative strategy isn’t a formula. Everything we design is original, tailored to individual clients, with individual needs, unique brands and individual views of their world. We embrace this and together we realise the unrealised.
Vision without baggage
There’s a moment, a gap at the beginning of every creative challenge where you see things through naive eyes, that moment that has no baggage or preconception, where anything is possible, and everything is achievable.
Place being everywhere
Place today has evolved beyond the physical. Place = people + time + context. On-demand connectivity and relationships are the new brand currency. Place is the space where people can fall in love with brands. And that can happen anywhere and everywhere.
People-first
We design from a people-first perspective. We believe in a creative process that positively influences behaviour. Opening new kinds of dialogue, interaction and relationships between brands, and their consumers.
Craft and practicality
Great ideas must be brilliantly executed to succeed. We’re makers in the purest sense. We use years of know-how to bring all the touchpoints of a customer experience to life, delivering excellence and accuracy to our craft. In doing so, we go beyond the ordinary and set standards, which others follow.
Not trying to be too clever, be a simple genius
We embrace ‘simple genius’ moments, those moments where inspiration just flows. But too often simple genius gets buried within complexity. We’ll listen to your ambitions and embrace the simplicity of creative thinking to ignite brand potential.
Talk to us about branding & retail interior design
If you are looking for a global retail design agency in London to lead your brand experience or brand transformation project, let’s talk. You can also check out some of our award winning branding designs and retail concepts on our work page, or take a look at our Wonder blog for creative branding inspiration and retail design insights.
Don’t forget you can also connect with us on LinkedIn to stay up to date.