The world's most connected adidas experience: Dubai
A sustainable playground for the adidas community
Super connected and sustainable adidas DXB is the experimental centrepiece of Dubai Mall. It samples new ways of drawing in customers and debuts next-level omnichannel integration. We collaborated with the adidas team to bring together all that we know about their core consumer and provide its most enchanting experience yet. Here shoppers can try on apparel in immersive RFID powered fitting rooms or use the smart ‘bring it to me’ app feature wherever they are in the store. From customising product using the latest laser technology to learning about sustainability via reuse and remake workshops, this is the place to be. Visitors can also bring their favourite sneakers back to life at the Crep Protect experience.
“The technologically advanced store blurs the lines between the physical and digital realms, providing a snapshot of the future of retail - setting the bar high for its counterparts.”