The ultimate countdown to Christmas
Petit h is a brand that embodies free and playful creativity. This sustainable sub brand of Hermès invites artisans and designers to create one-off pieces from Hermès offcuts. These are displayed at Hermès’ boutique in Paris. To support a global tour during the holiday season, we brought the magic of petit h to New York with an omnichannel experience which began with a treasure hunt around the city and ended with a VIP event. In between, visitors to the Holiday Factory pop-up on Madison Avenue were transported to the mystical world of petit h where they explored interactive experiences, took part in workshops with famous artisans including Isabelle Leloup and accessed one-of-a-kind products that didn’t exist anywhere else in the world.
“The collaboration revealed a thoughtful affirmation of brand values and retail capabilities.”