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The ultimate countdown to Christmas

Petit h is a brand that embodies free and playful creativity. This sustainable sub brand of Hermès invites artisans and designers to create one-off pieces from Hermès offcuts. These are displayed at Hermès’ boutique in Paris. To support a global tour during the holiday season, we brought the magic of petit h to New York with an omnichannel experience which began with a treasure hunt around the city and ended with a VIP event. In between, visitors to the Holiday Factory pop-up on Madison Avenue were transported to the mystical world of petit h where they explored interactive experiences, took part in workshops with famous artisans including Isabelle Leloup and accessed one-of-a-kind products that didn’t exist anywhere else in the world.

From pen to paper and into the physical world. The pop-up presented a magical advent calendar inspired holiday experience.

An abstract advent calendar displayed petit h products. Visitors could open and close doors to discover new designs.

Conde Nast Traveller

Interaction with a workbench handcrafted by petit h artists activated an animated film synchronised to musical sounds of the workshop.
An oversized flying teapot was suspended from the ceiling in the middle of the store. In a playful visual illusion, this anamorphic sculpture deconstructed before visitors eyes as they walked around it.
A selfie station drove conversations across social media by generating petit h branded selfies that visitors could share on their own channels and take home as a souvenir.
Parisian artist Isabelle Leloup lead customisation workshops in store, where visitors could assemble their very own holiday ornament.
The treasure hunt continued with an activation at the Hermes Parfumerie.

The pop-up experience took over the ground floor at the Hermes boutique on Madison Avenue. The store was lined with a series of six kinetic windows that together formed an abstract advent calendar.

The holiday campaign included a citywide takeover of all the Hermès store windows in the city.

For loyal customers, press and influencers the magic continued at an exclusive VIP event.

“The collaboration revealed a thoughtful affirmation of brand values and retail capabilities.”

Cool Hunting

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