Welcome to Wedgwood, the place to host, entertain and inspire. Its new brand positioning centers around ‘celebrating eclectic originals’. Our task was to bring this concept to life for modern luxury consumers in China, a key growth market for the brand.
Staying ahead of the curve
In line with the shift in luxury codes from uniformity to a new eclecticism, and the home, once dictated by form and function, now a canvas for self-expression; Wedgwood’s new concept invites people to mix and match collections to express their own personal style. With a 260-year heritage of innovation and design to draw upon, we’re creating new ways to experience and re-discover the brand. We’ve reimagined and brought their iconic patterns and horticultural connections to life in new ways, with bespoke ‘living’ wallpapers and animated flowers in digital alcoves.
“Our new stores and tea rooms will inspire people to become confident expressing their own personal style.”
PAIVI SVENS, VICE PRESIDENT, WEDGWOOD