First ever European flagship
Adidas TERREX is the athletic brand made for the outdoors. It’s first ever European flagship can be discovered in the heart of Munich’s shopping district. We worked with adidas to ‘bring the outdoors inside’ in an immersive experience which goes beyond the standards of for this category. Everything, from the aesthetic of the store to the services provided is aimed at preparing the adventurer for exploration.
“We are delighted with the first adidas Terrex store in Europe. This sets new standards in terms of sustainability and modern sales concepts”
Kasper Rorsted, CEO, adidas.