Brand Experience that's

Brand Experiences are today’s competitive advantage. To stand out, today’s brands need to create something that's uniquely original to them. We’re the global retail design agency behind many world-first concept stores all around the world. It’s what we’ve done best for over 40 years. The result? Game-changing brand experience designs, that leads where others follow.

We don't do house style

We don't have a house style. Our brand experience design philosophy is grounded in a people-first approach. We design for the encounter first and then the sense of place - be it physical, virtual, digital or tactile. In doing so our clients achieve an impossible customer experience blueprint and interior design language that can’t be copied.

In a world that doesn’t stand still, we are experts in designing immersive brand experiences that are both flexible and dynamic. We create adaptable brand spaces, retail interior designs and architectural components that can change their usage or the atmospherics of a space with ease. Today sustainability is now central to the way we design. We’ll work with you to find the most effective sustainable solutions, without compromising on creativity - and have established multiple BREAAM and LEED accredited designs.

Our role is to ignite consumer desire wherever people fall in love with brands. We believe in heightening the emotion of branded spaced by building anticipation and intrigue at every stage of the customer experience design. We’ll work with you to create meaningful and awe-inspiring brand experiences from the first touch to the final departure. In doing so we can deliver true value for both the brand and the customer.

Our brand experience design studio has created multiple award-winning retail store designs, brand spaces and interior design concepts - all around the world.

Multi-award winning, global retail design agency

We’re experts in creative brand experiences and customer experience design. Whether it's 45,000sqft or 45sqft, indoor or outdoor, #IRL and/or virtual – we infuse creative interior design with immersive technologies, to create dynamic encounters between people and brands. We've outlined our full list of interior design services below.

Retail Interiors & Architecture

Whether you’re a digitally native start-up or a global player, we create landmark Flagships store designs right down to innovative concept stores and shop-in-shops.

Hospitality & Leisure Venues

Formal or informal, mass gatherings to intimate settings, we conceive award winning interior designs that create memories.

Commercial Interiors & Workplace Design

From luxury showrooms to sustainable museums and creative workplaces, we create inspiring places to think, learn and create.

Omni-Channel Journeys & Touch-points

We design the journey not just the stops. Our digital first approach ensures a seamless brand experience designs across multiple channels.

Format Strategy & Location Search

We challenge and define your retail format strategy, strategically identifying where your brand should be located.

Cultural Programming & Localisation

We culturally programme retail spaces with creative marketing activations, unique service offerings and localised design strategies, to amplify footfall and repeat engagement.

Virtual Brand Experiences

In the age of the Metaverse we can create your next brand space or campaign activation for the virtual experience economy.

The AE Studio is unlike anything else in our portfolio. CK's attention to detail and creative agility, pulled off something unique in the industry, that was a huge success - in record time.

Global Brand President, American Eagle

Talk to us about creative brand experience design

If you are looking for a global retail design agency in London to lead your brand experience project, let’s talk. You can also check out some of our award winning interior design and retail store concepts on our work page, or take a look at our Wonder blog for all customer experience inspiration and retail design insights.

Don’t forget you can also connect with us on LinkedIn to stay up to date.